Privacy Policy

Buckfast Denmark appreciates our customers and takes your privacy very seriously. This Privacy Policy explains our practices and how personal information is collected, used, and shared when customers visit or make a purchase from our site

By using our Site, you agree to the terms and conditions of this Policy.

Information We Collect 

Using this site, you may provide us with certain personal data that can be used to contact or identify you ("Personal Data"). Personal Data we collect in accordance with the law may include, but is not limited to:

- When you make a purchase, we will collect your first name, last name, company, billing and shipping addresses and phone number.

- We will also capture your financial information via Bambora’s payment capture.

Information Collected Automatically

Like many sites, we use cookies, web beacons and other data technologies to receive and store certain types of information when you interact with us through your computer or mobile device. This automatically collected “Device Information” includes information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. Using these technologies helps us recognize you, customize your experience and make relevant marketing messages.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Personal Data and Device Information.

How Do We Use Your Personal Information?

We use the Personal Data that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Personal Data to:

- Deliver and provide customer support on the product or service you requested or purchased from us. This may include transactional emails such as receipts, shipping information, and follow up survey or communications

- Analyze our product and services, as well as the sites, and to perform audits, security and fraud monitoring and prevention.

- Develop new products, enhance, improve or modify our existing product, identify usage trends, determine the effectiveness of our marketing efforts, and to operate our business.

- Fulfil other purposes for which you provide your Personal Data

- Provide you with information, products, or services that you request from us

- Provide information on other products which we feel may be of interest to you or that you asked us to send to you

- Notify you about any changes to our sites, such as improvements or service/product changes, that may affect our service.

- Conduct surveys or promotions

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Please see the following section for more specifics.

Use of Cookies and Similar Technologies

Our Site may use cookies, web beacons, pixel tags, and similar digital tracking technologies. Cookies are small data files that are transferred to your hard drive when you visit a website if your browser settings permit the acceptance of cookies. Cookies may enable us to recognize your computer, store your preferences and settings, enhance your user experience by delivering Content specific to your interests, perform searches and analytics, and assist with security administrative functions. We may also use automated technologies to collect and analyze other non-Personal Information related to the devices you use to access the Sites, such as IP addresses, browser types, browser language, unique device identifiers, and other information about your computer(s) and/or mobile device(s). Some tracking technologies may track your activities not only on our Sites, but on third party sites you visit after you leave our Sites, and some services may aggregate this information collected from many sites into a single profile.

Our Site may use Google Analytics or similar tools or services to collect information about the performance and use of our Site. Our analytics services may collect information such as how often users visit our Site, what pages they visit when they do so, and what other sites they used prior to coming to our Site. We use the information we get from Google Analytics and other providers to improve our Site and your overall experience with Buckfast Denmark. Although Google Analytics places persistent cookies on your computer to identify how users arrived at a site and the number of times they return, the cookies are not intended for use by anyone but Google to provide analytics to us. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by Google’s policies. You may be able to prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser.

SMS/MMS Mobile Messaging Marketing Program 

We may use your telephone number for the purpose of sending you SMS messaging related to order and shipping confirmations, and other order updates if you have opted in to receive such messaging. We do not share your telephone number with third parties for the purposes of receiving third party marketing messages. We also will not send messages to you promoting the goods or services of third parties.

Third Party Links

We may have links on our site to other sites that we do not operate.  If you click on a third-party link, you will be taken directly to that site which is governed by its own privacy notice.  We strongly encourage you to read that privacy notice. We do not control that site and assume no responsibility for the content, policies, or its practices.

Your Rights

If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Data Retention 

When you place an order through the Site, we will maintain your Personal Data for as long as necessary to meet our business purposes unless and until you ask us to delete this information. This site is operated in and directed to those in the EU. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in the EU.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we should make changes to this policy, we will post the updates to this page on our Site.

Limitation of Liability

By providing us with any Personal Information, you expressly and unconditionally release and hold harmless Buckfast Denmark and affiliates and their respective assigns, directors, officers, employees, and agents from any and all liability for any injuries, loss, or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, while we take reasonable steps to prevent third party companies from making unauthorized use of your Personal Information, we cannot be held liable for any injuries, loss, or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information by those third parties.

Contact Us

If you have any questions, comments, or requests, please contact us by e‑mail at


Buckfast Denmark Ltd
Reerslevvej 18 B
4291 Ruds Vedby,

This Privacy Policy is effective as of January 1st, 2021.